For the Paediatric Sleep Laboratory Clinic project, I designed a brand-new website from scratch to establish the clinic’s digital presence and build patient trust. The main challenges included creating everything from branding to information architecture, simplifying complex service information, and ensuring an easy appointment booking process. My approach focused on a child friendly website with calming colors, well-structured content. The result was a modern, user-friendly website that communicates credibility, educates patients effectively, and streamlines the booking experience.